Cat Food

Grass-Fed Beef

Dry food

Grass-Fed Beef

Dry food

The ultimate red meat blend, our Grass-Fed Beef recipe features high inclusions of fresh beef with venison, lamb, wild boar, and Antarctic krill. We’ve added nutrient-dense powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost.
Whether your cat likes to stay indoors or go outside to explore, this protein-rich recipe is sure to keep your cat happy and healthy.

  • 90% of protein from animal sources, perfect for carnivores.
  • A nourishing blend of red meats and seafood, including fresh beef, provides a wide variety of nutrients for optimum health.
  • High in fresh meat, a delicious source of nutritious protein and essential fats.
  • Nutrient-dense powergreens and Protect10™ functional ingredients for a boost of vitality.
  • Low carbohydrate for peak body condition.
  • Free from grain and high-glycemic ingredients.
Available Sizes
KG 340G, 1KG, 2KG, 5.4KG

A bowlful of goodness & vitality

Bowl
Nutrient-dense powergreens
High inclusions of fresh meat
Protect10™ blend of nature’s most functional ingredients

Functional ingredients from nature

Reishi mushrooms, chaga & Turkey Tail mushrooms Reishi mushrooms, chaga & Turkey Tail mushrooms
Blueberries & cranberries Blueberries & cranberries
Turmeric root Turmeric root
Antartic Krill Antarctic Krill
Eggs Eggshell membrane
Eggs
Collagen peptides Collagen peptides
Pineapple Pineapple (bromelain)
Spinach Spinach
Asparagus Asparagus
Artichoke Artichoke
ms-kiwi Kiwi
Bowl

A blend of Nature’s 10 most powerful functional ingredients

Sensitive Stomach

Digestive support
Along with the prebiotics in our powergreens, pineapple offers a source of bromelain, an enzyme that supports digestion and eases inflammation.

Immune support
Reishi, turkey tail, and chaga mushrooms, along with blueberries, are powerful antioxidants that protect the body from free radicals and support the immune system.

Coat

Skin & Coat health
Collagen peptides, also known for supporting joints, promote skin & coat health. Wild krill from cool Antarctic waters is a rich source of nourishing omega-3.

Urinary care
Along with a high meat diet, cranberries promote healthy urine pH and may prevent bacterial infections to support urinary tract health.

Composition

Fresh beef (30%), dehydrated beef (28%), beef fat (9%), green peas, chickpeas, sweet potatoes, liver hydrolysate (2%), dehydrated venison (1%), dehydrated lamb (1%), dehydrated wild boar (1%), linseed, dehydrated Antarctic krill (1%, a natural source of EPA and DHA), salmon oil (0,5%), brewer’s yeast, apples, chicory (a natural source of FOS and inulin), asparagus, Jerusalem artichoke hearts, green kiwifruit, spinach, eggshell membrane (200 mg/kg), cranberries (200 mg/kg), blueberries (200 mg/kg), reishi mushrooms (200 mg/kg), turkey tail mushrooms (200 mg/kg), chaga mushrooms (200 mg/kg), collagen peptides (200 mg/kg), Ascophyllum nodosum, pineapple (source of bromelain) (200 mg/kg), turmeric root (200 mg/kg), glucosamine hydrochloride, chondroitin sulfate, spirulina.

Additives: Nutritional Additives/kg: Vitamin A: 30000 IU, Vitamin D3: 1300 IU, Vitamin E: 150 mg, Taurine: 2000 mg, DL-methionine: 5000 mg, Iodine (Calcium iodate anhydrous): 1,5 mg, Copper (Copper (II) sulfate pentahydrate): 5 mg, Manganese (Manganous sulfate monohydrate): 7,5 mg, Zinc (Zinc sulfate monohydrate): 50 mg, Selenium (Sodium selenite): 0,2 mg;Zootechnical additives: Gut Flora Stabilisers 4b1707, Enterococcus faecium: 109 cfu;Technological additives: Antioxidant Tocopherol extracts from vegetable oils

Guaranteed Analysis

Crude Protein40%
Crude Fat21%
Omega-3 Fatty Acids0,6%
Omega-6 Fatty Acids2,7%
Ratio Omega-3/Omega-61:4,5
EPA0,05%
DHA0,06%
Crude Ash7,5%
Crude Fiber2,0%
Moisture6,0%
Calcium (Ca)1,7%
Phosphorus (P)1,2%
Glucosamine Hydrochloride500 mg/kg
Chondroitin Sulfate500 mg/kg
Metabolic energy = 4276 kcal/kg

PREGNANT
Increase 25% of the feeding guide amount.

NURSING
Feed “free choice”.

KITTENS
Post-weaning to 19 weeks, add 50% more of the feeding guide amount per kg of body weight, 20-52 weeks, add up to 25% more of the feeding guide amount per kg of body weight.

SENIOR OR LESS ACTIVE CATS
80% of feeding guide amount.

NUTRITIONAL ADEQUACY STATEMENT
CHARM Grass-Fed Beef Cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all life stages.

Cat weightOutdoorIndoorOutdoor
(Sterilised)
Indoor
(Sterilised)
1-2 KG23 - 37 g21 - 33 g20 - 32 g18 - 28 g
2-3 KG37 - 49 g33 - 44 g32 - 42 g28 - 37 g
3-4 KG49 - 59 g44 - 53 g42 - 50 g37 - 44 g
4-5 KG59 - 69 g53 - 62 g50 - 58 g 44 - 52 g
5-6 KG69 - 78 g62 - 70 g58 - 66 g52 - 58 g
6-7 KG78 - 86 g70 - 78 g66 - 73 g58 - 65 g
7-8 KG86 - 94 g78 - 85 g73 - 80 g65 - 71 g
8-9 KG94 - 102 g85 - 92 g80 - 87 g71 - 76 g
9-10 KG102 - 109 g92 - 98 g87 - 93 g76 - 82 g
Always ensure fresh water is available.

Transition to CHARM®

When transitioning to a new pet food, do so slowly over a period of about 7-10 days, mixing an increasing amount of new food with old food each day:

25%
New food
25%
50%
New food
50%
75%
New food
75%
100%
New food
100%
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